Your Logo, Your Business!

August 25, 2009 – 12:53 pm

A company logo is not just another image or any other image – it is what your audience will recognise you buy. For example: when people see a bitten apple, they immediately relate to Apple Mac or when someone sees the vector swoosh, they immediately recognize Nike. These are great brands and behind every brand is the logo. The logo is like the face of the company; it defines the brand and becomes the entire image of a company. There are more people who will recall the brand Nike upon seeing the vector swoosh. This is the kind of impact that a logo can have on your business. This is also the reason why your outdoor advertisements should have the company logo.

You can display your logo as well as promote business through different type’s outdoor advertising – all of which are prominent and effective mediums of advertising. Some of them can be more effective than the other. For example: building wraps are one of the most effective modes of advertising based on the amount of impact it has. Building wraps can be huge and having your company or business logo on a building wrap means that you will be able to reach out to a huge audience. This of course depends on the location too. A strategic location like the Sydney Harbor or Times Square can bring more than just desired results and will stand out. It will ensure that people or your audience not only gets to see your larger-than-life logo but they will be able to retain it in their memory. That’s the important part – memory retention!

The most important thing is that your logo sums up for your business and you need to take into account the fact that your logo should not come out as confusing, abstract or incomprehensible. If you are looking to create an impact with your target audience then your logo should provide a clear picture of your business and products.

Posted in Outdoor Advertising | Posted by admin

UV Stabilised Outdoor Printing

July 20, 2009 – 7:55 am

Outdoor advertising is necessary for a company or individual to promote their products and create awareness on a large scale. To implement outdoor advertising on a sound footing that enables to get the maximum benefits requires thorough planning and identification of a good printer. We present some thoughts on outdoor printing which can be implemented for the benefit of your organisation.

Step # 1:
You have to take an initial decision on the design of the advertising message that has to be splashed on the billboards. The ad message must be consistent with your brand features and highlight the inherent advantages efficiently.

Step # 2:
The selection of an outdoor printer who has got the necessary expertise in doing such type of works is the next logical step. You can ask for samples of previous works and gauge the quality of work completed for choosing an efficient supplier of outdoor printing.

Step # 3:
While selecting a printer, ensure that the printer uses a UV stabilised fabric. UV stabilised fabric lasts longer and withstands the vagaries of weather well. UV stabilised advertising material withstands the heat from the sun and retains the original condition for many years. The ad message that is printed on UV stabilised material appears distinctively better from a distance and the clarity that comes with it is to be seen to be believed.

Step # 4:
While selecting UV stabilised advertising material, choose the best quality without compromising on the price factor. If you select an inferior quality it may be cheap but durability is questionable. Always go for quality products that last long which reduces your recurring expenses on outdoor printing. Moreover quality brings great appeal that cannot be measured with money and which catches the attention of all viewers instantly. This enables to generate interest in your product which is the sole objective of any advertising campaign.

The inclusion of necessary features of outdoor printing helps you to promote your products efficiently in a cost effective manner.

Posted in Outdoor Advertising | Posted by admin

Soil Erosion control products for Residential Builders

June 29, 2009 – 7:53 am

The environment is ever-changing and soil erosion has become an everyday affair especially at building construction sites. What normally happens is that when residential buildings are being made, the soil or earth is dug up as a result of which, there is a lot of loose soil. Once it rains, this loose soil will flow with water out of the construction area and can cause damages. The loose soil will erode the top soil as well and flow into a drain and choke it. It can also flow out of the premises into the nearby land and become a breeding ground for mosquitoes. This kind of soil erosion will also mean that the base of the residential buildings might collapse in the near future. So what are the options?

The options are to use soil erosion control products in Residential developments and this is important for the residential building industry. If construction commences at a residential site then the responsibility of soil erosion and sediment control lies completely with the builder who has to make necessary arrangements and take counter-measures to protect the inlets in their area. It is extremely important that the builders should not allow any sediment or eroded soil to enter the main storm sewer system as this can cause damage to the entire sewer system of the city. At the same time, the soil can also flow into nearby lakes and streams and pollute the environment.

The best option is to implement different types of fencing systems like the printed silt fence, the standard silt fence, and the visual safety fence. These fences are durable and will provide a strong resistance to soil erosion. You will need to maintain them from time to time so that they can protect the area that lies outside the region of residential construction.

Posted in Outdoor Advertising | Posted by admin

Questions to ask before ordering Vinyl Signage

June 11, 2009 – 8:02 am

Vinyl signage is used extensively all over the globe as a means of effective advertising media to catch the attention of the viewers. They are extremely cost effective due to zero replacement costs with long lasting nature. The initial investment to procure them may be more but they provide higher rate of returns that compensate the higher investment. The following considerations must be kept in mind while ordering vinyl signage for obtaining optimal results from them.

Consideration # 1:
The location of the vinyl signage must be chosen depending on your requirements. You must also decide whether they have to be installed indoors or indoors. These factors have an influence on the cost due to varying installation charges and material requirement.

Consideration # 2:
The layout and styling of letters of the vinyl signage must be considered which is consistent with your logo and colors used in your other advertising activities. This consistency enables the viewers to recall your brand instantly and increases their inclination towards your product.

Consideration # 3:
You have to make up your mind on the readability of the letters in the vinyl signage and decide from which distance the letters are visible clearly. Some prefer small letters as they are mounted on lesser heights and some prefer larger letters due to higher mounting heights.

Consideration # 4:
The location of the signage indicates how much time is available for the viewers to clearly see the message on the vinyl signs. Accordingly the wording of the message must be chosen either concise or elaborate to have a deep impact on the viewers. You can also just put your brand name or company name on the vinyl signs used in traffic diverting to increase the brand awareness.

Consideration # 5:
While selecting the signage company, prefer the one that provides excellent service during installation, delivery and maintenance of the signs. This allows investing your money prudently without scope for any wastage.

All these considerations while ordering vinyl signage help to get the maximum benefit from your investment.

Posted in Outdoor Advertising | Posted by admin

Outdoor Billboards, What Are My Options?

May 25, 2009 – 8:22 am

Outdoor advertising is one of the oldest forms of advertising and is still quite popular although the vehicles have changed or evolved over a period of time. In fact, according to several surveys it has been noticed that outdoor billboard advertising is one of the most effective as well as cost-efficient medium for entrepreneurs or businesses across the world. It is one of the effective outdoor advertising vehicles that can reach out to the targeted consumers with ease.

In a recent survey conducted by the Outdoor Advertising Association of America, it is estimated that businesses in the US have spent in excess of $5.5 billion on outdoor billboard advertising in 2007. According to the Outdoor Advertising Association of Australia, it is estimated that the spent on outdoor billboard advertising has been $380 million in 2007 and it is increasing. In fact, media buyers in Australia feel that there is a lot of potential for the outdoor billboard advertising market. The Outdoor Advertising Association of Australia recently found out that almost 91% of all media planners as well as buyers have a high recall value of a particular campaign. This is definitely a win-win situation for outdoor billboard advertising.

Now if you are planning to allocate your budget to outdoor billboard advertising then you have several options.

Posters is the most common form of outdoor billboard advertising and is generally displayed in most industrial and commercial areas as well as on the primary arterial roads. Posters are normally smaller in size than hoardings and can be viewed by commuters and area residents. It will also get you pedestrian exposure.

If you are not interested in posters and want something more dynamic then the digital billboards, mechanical billboards and mobile billboards would be a great option. You can also choose the traditional billboards, which measure up to 14′x 48′ (height x width).

Posted in Outdoor Advertising | Posted by admin

Save Money With Custom Print Solutions

April 27, 2009 – 11:45 am

Printing solutions are very important to advertising, which is necessary to drive sales, which in turn will generate revenue for a business. So basically, all these separate processes are inter-dependent and co-related. There are different types of printing solutions available to enhance outdoor advertising and some of them are customised.  If you have a budget of $10,000 for outdoor advertising and you choose to go with fence wraps then it will help you save money. Here’s how: If you get a fence wrap, which is 100m in length which is for example $2000 then the advantage are:

• You get 100m of prime outdoor advertising space
• Fence wraps have both (2-side) side printing
• People including your targeted audience will get to see it from either side, which means maximum coverage and impact
• You can shift the fence wraps to another place. Since they are either made from mesh or cloth, they have high durability.
• You can have 5 fence wraps for $10,000

Now let’s assume that you wanted to go with building wraps vis-à-vis fence wraps then there will not be too many advantages because your budget is low and you can have not more than two building wraps for $10,000. You will not be able to remove it from one building and put it on another because these are decals and will get torn in doing so.

There is a third option though, which are you can have one building wrap and one fence wrap. If you do so then you will be able to provide two different attractive options of outdoor advertising to the targeted audience and the impact will be far higher. The bottom line is that you will still end up saving almost $3000. The fact is that the more customized a printing solution is; the more beneficial it will be for you.

---

Contract Screen Printing: At T-shirt Prince we provide custom embroidery and contract screen-printing on your clothing

Posted in Outdoor Advertising | Posted by admin

How to Creating an Advertising Plan

March 9, 2009 – 6:44 am

Creating a strategic advertising plan is never easy and there are several factors that you will need to take into consideration. Here is what you need to determine first:

1. The objective of the advertisement: What is it that you want to accomplish or achieve?
2. How will you be able to achieve the objectives? The steps that will take you closer to your objective
3. What will be the cost incurred to achieve your objectives
4. How will you measure the results?

You will need to answer the above questions as it will create the base for your advertising campaign and you will also be able to outline a budget for the advertisements. Once you have the budget, you will need to identify the following:

1. What mediums will be used for advertisement like print, electronic and web.
2. In print, what vehicles or platforms will you use? You can use newspapers and magazines. But if you want the impact to be greater and if you have the budget then you can choose from various outdoor advertising vehicles like vinyl signage, fence wraps, billboards, and building wraps.
3. Identify whether you will use a combination of different advertising mediums or use one particular medium.

On the basis of the medium you choose, your advertising plan will be drawn. The advertising plan will also be influenced by several important factors like:

• Advertising strategy
• The brand
• Positioning
• The concept
• The target audience
• Duration of the advertising campaign
• Competitive analysis

These are all important ingredients that will help in successful implementation of an advertising plan. The two things that you need to keep your focus on at all times are your target audience and the brand. Depending on how the audience reacts to the brand, you can even change your advertising plan.

Posted in Advertising, Outdoor Advertising | Posted by admin

Finding the right outdoor advertising for your advertising needs

February 9, 2009 – 11:45 am

Outdoor advertising is another vehicle of advertising as a whole. There are different types of advertising mediums and each has separate vehicles, which can be used to cover different verticals. For example: Print advertising includes different mediums like outdoor and standard. Standard advertising will include vehicles like newspapers and magazines while outdoor will include billboards, fence wraps, building wraps, vinyl signage, and printed silt fence.

Now each of the above outdoor advertising vehicles creates a different impact and caters to a different type of audience. In order to know which of these are perfect for you or your business, you need to know about them. Let’s take a look:

Billboard: This is the most popular and common mode of advertising. There are different types of billboards you can use including the traditional PVC vinyl sheet billboards, the multi-message billboards or mechanical billboards, the LED or digital billboards, mobile billboards, and sidewalk billboards. If you are looking to target a large audience then this will create the necessary impact.

Fence wraps: Fence wraps are great vehicles of outdoor advertising especially because they act as a fence as well as a medium for advertising your business, logo or product. The good thing about fence wraps is that you can use them indoors as well. These are mostly used in venues for different events like sports, music concert, game show etc.

Vinyl signage: This is one of the most popular, economical, and effective medium of outdoor advertising. Some of the commonly used sizes are 18″x36″, 2′ x 4′, 2′ x 6′, 2′ x 8′, 2′ x 10′, 3′ x 6′, 3′ x 8′, and 3′ x 10′. This is a great medium for targeting local customers.

Building wraps: Building wraps are used mostly for making a bold statement. They can be customised depending on your requirement and they are expensive too. You can use them as a decal and stick them on a building that is 10 floors high so that your targeted audience can see the advertisement 10 miles away.

Posted in Outdoor Advertising | Posted by admin

Fence Advertising Options

February 2, 2009 – 7:46 am

Fencing is primarily done to protect property, prevent unauthorised entry of intruders and animal incursions into our territory. However you can utilise the advertising opportunities available on the fencing materials to promote your business and products efficiently. The following fencing options are widely used which can be tapped to advertise your business.

Vinyl Fencing or Silt Fencing
Vinyl Fencing or Silt Fencing uses polypropylene fabric to catch the sediments and prevents water runoff efficiently. This is useful in construction sites and wetlands to prevent soil erosion and protection against storm water damage. The fabric used in the silt fencing can be utilised to screen print your ads, logos and messages which are visible to all the visitors like actual users of the site, suppliers etc; to the construction areas. Since silt fencing is provided on large areas like new airports, malls and apartments, they provide higher ad projection into the minds of the viewers.

Metal Fencing
Metal fencing which includes wire mesh fencing, chain wire fencing etc are commonly used as fencing to protect your valuable property from unauthorised persons and animals. In the metal fencing, diamond shaped cups are inserted in between the links that locks into the spaces of a chain link or wire mesh fence. This enables to create colorful designs, spell out sales messages and display your company logo’s that can be seen by all the viewers consistently. This provides great advertisement for the brand and enhances the brand awareness.

Wood Fencing
Wood fencing is normally done to cover the areas inhabited by domestic pets and animals like horses that are kept in their stables. The animal areas can be completely covered with wood fencing on which suitable advertising can be done to display brand images and slogans. This provides additional advertisement for your products which can be used in niche marketing.

All these fence advertising options can be suitably used to promote your products and create better business opportunities for yourself.

Posted in Outdoor Advertising | Posted by admin

Fence Branding – Print your Logo on Temporary Fencing

January 27, 2009 – 8:02 am

Fencing is required on construction sites to reduce negative effects to the environment and it’s surrounding areas. They offer other advantages like allowing ads to be displayed on them conveniently with clarity and appeal. It is a boon to the advertisers as it provides brand promotion and for the owners of the fence it enables to get money which may compensate to an extent on the investment made on the installation of the fence. How to print your ad on the temporary fencing is given below which can be incorporated in your advertising strategy for the benefit of your business.

Step #1:
The first step lies in identifying an appropriate site with temporary fencing which provides the maximum exposure to the brand promoted on them. You can ignore isolated sites as the traffic is negligible and the brand exposure would be minimal.

Step # 2:
You can then negotiate with the site owner about your ad proposal and the money that is to be paid to him. The amount of money to be paid depends on the tenure of the ad and the size of the fencing.

Step # 3:
You can then identify reliable outdoor printers who have the capacity to deliver on time and the quality they impart to the ad message. You can verify their previous works and their suitability to your ad campaign. The printer must be in a position to give quality output that is required for outdoor ads. You must insist on UV stabilised materials of the inks and the fabric on which the message or logo is to be printed to withstand the heat and all other weather conditions.

Step # 4:
The ad displayed on the fencing if possible must be shifted to other places to cut down costs and achieve further benefit from their display at new sites.

You can include fence branding in your advertising strategy for greater promotion of your brand and derive the benefit that comes with it.

Posted in Outdoor Advertising | Posted by admin